The Leprosy Mission Case Study - Digital Platform Re-platforming

The Leprosy Mission partnered with Understanding Solutions to overhaul its underperforming CRM and fundraising operations. In just ten weeks, the team delivered targeted, effective campaigns while laying the groundwork for long-term success through a strategic roadmap and internal upskilling.

The Challenge our Client faced

The Leprosy Mission was struggling with its fundraising systems. Campaigns were slow to execute, data was inconsistent, and the CRM couldn’t support the level of segmentation and automation the organisation needed to fundraise effectively. Without a clear roadmap or the internal capability to fix these issues, the client faced the risk of missed opportunities and continued inefficiencies. They needed a partner who could deliver rapid results while setting them up for long-term success.

Understanding Solutions Approach

Understanding Solutions deployed a team of expert consultants to tackle both the immediate operational challenges and the longer-term strategic needs. The engagement began with a thorough analysis of the client’s CRM, fundraising processes, and data quality, which uncovered the root causes of inefficiency.
With these insights, we quickly established a short-term goal: deliver a fully functional marketing campaign within ten weeks. By reorganising data, implementing segmentation strategies, and optimising the CRM setup, the team ensured that campaigns could be executed reliably and effectively.
While addressing the immediate issues, we simultaneously created a long-term roadmap for the Leprosy Mission’s fundraising operations. This roadmap outlined future process improvements, data governance practices, and enhancements to the CRM that would allow the client to scale their fundraising efforts sustainably.
Knowledge transfer was embedded throughout the project. Comprehensive documentation, functional guides, and process workflows were created to upskill the internal team, giving them the confidence and tools to operate independently after the engagement concluded.

The Outcome

Within ten weeks, the Leprosy Mission transitioned from a struggling CRM to running effective, targeted fundraising campaigns. Staff could segment supporters accurately, execute campaigns efficiently, and measure their impact in real-time.
Beyond these immediate wins, the strategic roadmap gave the client clarity and direction for continuous improvement, while the upskilled internal team ensured the organisation could sustain and evolve its fundraising capability independently. The project highlighted Understanding Solutions’ ability to deliver rapid, expert support that resolves immediate challenges while establishing a foundation for long-term success.